As part of this new chapter, BLACKROLL has appointed internationally acclaimed growth and digital transformation leader Scott Zalaznik—formerly Chief Digital Officer at Adidas — as its new Chief Executive Officer. Founder Marius Keckeisen will transition to Chief Innovation Officer, where he will focus on product development, while also serving as Chairman of the Board. The newly structured management team will include Zalaznik, Keckeisen, and current executives Thomas Viegener and Andreas Mauch.

Partnership with KKA Partners to Drive Strategic Vision

BLACKROLL’s collaboration with KKA Partners signals a shared commitment to scaling the brand’s mission of promoting healthier, more active lifestyles.

“We are thrilled to partner with KKA, whose deep expertise, network, and alignment with our culture will empower us to expand our product range and set new benchmarks in the industry,” said Marius Keckeisen, BLACKROLL’s founder.

Scott Zalaznik Joins to Accelerate Digital and Global Growth

Zalaznik brings a wealth of experience in omni-channel strategy, digital transformation, and data-driven growth—critical to BLACKROLL’s ambitions.

“Scott’s leadership and expertise will help solidify BLACKROLL’s position as a digitally connected, customer-centric brand,” Keckeisen added. “His vision perfectly complements our strategy to innovate and expand our global footprint.”

For Zalaznik, joining BLACKROLL represents both a professional and personal opportunity. “BLACKROLL is a pioneer in health and sports recovery, with a premium brand, high-quality products, and a passionate team,” said Zalaznik. “I’m excited to build on this success and help shape the future of the brand.”

Scott Zalaznik and Marius Keckeisen (from left) lead BLACKROLL into the future. Picture: BLACKROLL

Strong Foundation for the Future

The MBO and leadership changes underscore BLACKROLL’s stability and readiness to scale. Supported by KKA Partners and its experienced leadership team, BLACKROLL aims to:

Launch new products for active and passive recovery

Introduce innovative digital services

Strengthen its ecosystem of customers, brand ambassadors, and communities

Expand further into international markets