KKA acquires majority in GeHo Group

Straelen, Germany, 17.03.2025. GeHo Group, a leading German distributor of confectionaries, snacks, beverages and other supplementary products has achieved a new milestone in partnering with KKA in to accelerate further growth. This strategic step follows a record financial performance in 2024 and sets the basis for the next growth phase and further expansion of the company. The Holthuijsen family, as sellers and core of the management team, will stay on board both as significant minority shareholders and in their management roles going forward.

Partnership with KKA to foster the strategic vision

The cooperation with KKA represents the common vision to make beverages and snacks available to people on the go, further expand the own brand assortment of affordable snack alternatives and promote healthier snack alternatives with new product promotions. GeHo will use KKA’s expertise in technologization and digitization to drive growth from AI-based assortment composition and efficiency from tech-enabled processes.

“We are very much looking forward to the partnership with KKA, whose experience, network, and technologization potential will put us in a good position to further drive sustainable growth and expand our product portfolio”, said Willi Holthuijsen, CEO of GeHo Group.

Strong basis for the future

Together with KKA, GeHo Group will aim at the following targets:

Further digitalize the warehouse and distribution process and so free up resources to further accelerate growth

Further strengthen its leading position in NRW and strategically build out its presence in other markets where the success in NRW can be replicated, both organically and with M&A

Continue the innovation with own brands and potentially move into new categories suitable for vending operations

Picture: Geho

A big thank you to our advisors!

During the transaction process, KKA had the pleasure to work with Maconda (CDD), RSM Ebner & Stolz (FDD & TDD), Lupp & Partners (LDD & Legal), Pava (Financing), Herbert Smith Freehills (Financing Legal), Howden M&A (W&I), and last but definitely not least, sellside M&A advisor IOM Advisory.